LPHYSIO WEBSITE

Bringing Balance to Life through Premium Care

LPHYSIO WEBSITE

LPHYSIO is a prestigious fitness & therapy studio that offers a high-end lifestyle under the brand philosophy to propose the best balance between life and energy. It focuses on high-level anti-aging care services using professional equipment from LPG, the French company with a solid medical basis, proven by hundreds of papers. It proposes a new care category, LPG Professional Care, with medical devices that can be used legally, such as LPG ENDERMOLOGIE, MOBILIST, and HUBOR 360. With LPHYSIO Cheongdam, the first branch opened in Cheongdam-dong, Seoul, the center of the high-end life, it began to provide premium care services, the best experience of enhancing the quality of life just by experiencing the services, and a space delicately designed for the health and happy lifestyle of customers.

PRESTIGE FITNESS & THERAPY has developed a brand website, which captures the exclusive premium look and feel of LPHYSIO, the company that leads the lifestyle of high-end values. We have established a UI system, which is PC-based but focuses on mobile usability considering users and helps users to quickly notice the categories of various contents with an eye-catching design. It visually expresses the ‘BALANCE YOUR LIFE & ENERGY’ brand slogan, reflecting the brand value that provides the best balance between life and energy. YNL DESIGN has systematically developed the website to make visitors feel the HIGH-END PREMIUM VALUE based on the Brand Identity System that established the brand's core values and brand essence. It expresses the best brand value through the aesthetically delicate and refined design of a high-level space using expensive LPG equipment that is difficult to experience in Korea.

LPHYSIO's website has systematized various contents and programs based on aesthetic and comfortable usability. It emphasized user comfort and LPHYSIO's unique premium mood at the same time so that a stable and comfortable balance can be felt by applying wide proportions for pictures and wide spacing between letters for English titles. YNL DESIGN visualized the three categories THERAPY, FITNESS, and NUTRITION with an intuitive and consistent tone and manner using BI based on the Brand Identity System it established to interpret them into an integrated flow of branding and website. We systematized the TYPEFACE SYSTEM using the ROMA font, which gives moderate elegant feeling, sufficient spacing between letters, and the neat and refined Nanum Square font for the text. We built the color system using Vitality Nude, which symbolizes the therapy that reveals the essential beauty, and Active Gray, which feels the energy, as main colors. YNL DESIGN proposed a comprehensive brand solution for LPHYSIO by building BI from brand strategy and designing and developing a website based on it.














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