PRIOR Tax Corporation

Putting Your Business First

PRIOR is a corporation that provides all-in-one consulting services. It has established affiliates in various fields ranging from tax to law, patent, appraisal, labor, accounting, real estate brokerage, IT, and entertainment. It provides customized consulting services according to the customer's situation to increase profits and form a comprehensive network-based on professionalism, promptness, and reliability to provide a one-stop service that meets customer needs.

For PRIOR's CI, we wanted to develop a premium corporate name that is intuitive and implies business values and a corporate identity that builds up an integrated visual system. We aimed to break away from the existing petty image of a tax firm and construct a systematic, comprehensive network with a design that represents a sophisticated and premium image considering the idea of a professional company.

The company's name was developed intuitively and simply with the sense of duty of Prior, which puts customers first, based on the word, prior, derived from priority. We created the logo by incorporating modern sophistication into professional and classic sensibility, delivering the premium tone intuitively. We developed the graphic motif where a simple line rises vertically, based on a dynamic graph that expresses a business growth profit. The motif, visualizing the rising trend of the chart, can be flexibly applied to various digital and print media to create a premium and professional mood. PRIOR's CI provides an experience that enhances the customer's prestige with a consistent tone and manners, and identity system.