뉴스레터 닫기

JOIN OUR NEWSLETTER

Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.

3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-468-7792

ynldesign@naver.com

Share  +

2019.10

Diligent Farmer

부지런한 농부

  • THE CLIENT

    클라이언트

    Diligent Farmer is a brand of fresh rice and multi-grain products grown, harvested, and sundried on the reclaimed land in Haechang Bay, Goheung, Jeollanam-do. Haechang Bay's reclaimed land, with a good amount of sunlight, is a representative grain-producing area boasting an average annual yield of 12,000 tons. Diligent Farmer cultivates more than 60 kinds of functional rice, including healthy red rice, Khorasan wheat, brown rice, and colored multiple grains, and supplies them to individual consumers and wholesalers.

    부지런한농부는 전라남도 고흥 해창만 간척지에서 기르고 수확하여 햇볕에 건조한 햅쌀 및 잡곡 제품 브랜드입니다. 햇살이 풍부한 해창만 간척지는 한 해 평균 1만 2천여 톤의 수확량을 자랑하는 대표적인 곡물 생산지입니다. 부지런한농부는 건강한 홍미, 호라산밀, 왕눈이현미 등 60여종에 이르는 기능성쌀과 컬러잡곡 등을 재배하여 개인 소비자를 비롯한 도매상인들에게 공급하고 있습니다.

  • THE OBJECTIVE

    목적

    The project's main task was to express the core value of Diligent Farmer, which is the product cultivated by farmers healthily and sincerely in nature, with a distinct brand identity. YNL Design developed illustrations for each season by using the scenery of the rice paddies with crops growing and the image of farmers, intending to capture the unique brand story of Diligent Farmers. Primarily, we focused on expressing the sincerity of farmers who cultivated crops in a nature-friendly way in various functional crop packages such as healthy red rice, Khorasan wheat, and brown rice.

    자연 속에서 건강한 방식으로 재배하고 농부가 정성껏 기른 상품이라는 부지런한농부의 핵심 가치를 차별화된 브랜드 아이덴티티로 표현하는 것이 프로젝트의 과제였습니다. YNL Design은 농작물이 자라고 있는 논의 풍경과 농부의 모습을 활용하여 일러스트를 개발하고 부지런한 농부만의 고유한 브랜드 스토리를 담아내고자 했습니다. 특히 자연 친화적인 방식으로 농작물을 재배한 농부의 정성을 건강홍미, 호라산밀, 왕눈이현미 등 다양한 기능성 작물 패키지에 표현하는 것에 집중했습니다.

  • THE SOLUTION

    해결방안

    YNL Design designated the scenery of rice paddies with products growing as the central brand identity concept. We built a brand identity unique to Diligent Farmer by capturing the image of a farmer who cultivates and harvests rice, which is the essential product, in the story of 'Four Seasons and Time of Diligent Farmer.' Inspired by the shape of 'winnow' used by traditional Korean farmers to sort grains, we developed a logo unique to Diligent Farmer with a traditional and warm feeling. The hand-drawn style logo means 'grains cultivated by farmers with sincerity and effort,' and the shape of ripe rice is used as a decorative element to convey brand identity. The 12 package illustrations, designed along with the logo, depict the farmer growing crops against the rice paddy background to express the farmer's sincerity. We developed a packaging system differentiated from other products by describing the flow of seasons and time in various colors.

    YNL Design은 제품을 기르는 논의 풍경을 브랜드 아이덴티티 메인 컨셉으로 지정하였으며 핵심 상품인 쌀을 정성을 다해 키우고 수확하는 농부의 모습을 '부지런한 농부의 4계절과 시간'이라는 스토리로 담아내어 부지런한농부만의 특색있는 브랜드 아이덴티티를 구축하였습니다. 한국의 전통적인 농부들이 곡물을 골라내기 위해 사용하던 '쌀키'의 형태에서 영감을 받아 전통적이면서 따뜻한 느낌을 담은 부지런한 농부만의 로고를 개발하였습니다. 핸드 드로잉 스타일의 로고는 ‘농부가 정성과 노력으로 일궈낸 곡물’이라는 의미가 담겨있으며, 잘 익은 쌀의 형상을 장식적 요소로 활용하여 브랜드 아이덴티티를 전달합니다. 로고와 함께 디자인된 12종의 패키지 일러스트레이션에는 논의 풍경을 배경으로 농부가 농작물을 재배하는 모습을 묘사하여 농부의 정성을 표현했습니다. 계절과 시간의 흐름을 다채로운 컬러로 표현하여 타제품과 차별화된 패키지 시스템을 개발하였습니다.

KR TEXT


















SHINHANCARD SOL TRAVEL

Creative Strategy / Graphic / Photography Direction

TAXBACK

Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)

O'2ND

Creative Strategy / Branding (BI) / Verbal Identity

HJ CRUISE & HJ MARINA

Creative Strategy / Branding(BI) / Verbal Identity

TEAZEN Kombucha

Creative Strategy / Branding(BI) / Packaging

LEONE CONSULTING GROUP

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Amway Limetree Tea Collection

Creative Strategy / Packaging

BERRY BLUSH

Creative Strategy / Branding(BI) / Packaging

TEAZEN Kombucha Sparkling Tea

Creative Strategy / Branding(BI) / Packaging

Seoltab

Creative Strategy / Branding(BI)

IROE Juice

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

YNL Design Website Renewal

Creative Strategy / Verbal Identity / Web(UX&UI)

SHIHYO

Creative Strategy / Packaging / Application

THE CHEF'S TABLE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

pigeon

Creative Strategy / Branding(BI) / Packaging

STUDIO EON

Creative Strategy / Branding(CI) / Verbal Identity

ON AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

ATHERTON

Creative Strategy / Branding (BI) / Verbal Identity

YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

I'm eco

Creative Strategy / Packaging

Mobil 1

Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage

IROE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

HJ MARINA CAFE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

AU CALM THE TERRACE

Creative Strategy / Verbal Identity / Branding (BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SCOTT

Creative Strategy / Packaging

Stilla Plastic Surgery & Anti-Aging

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SERENU BLACK

Creative Strategy / Branding(BI) / Verbal Identity / lllustration

LOSHIAN

Creative Strategy / Branding(CI)

MakJi

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Coset

Creative Strategy / Branding(CI) / Verbal Identity

KHASTO

Creative Strategy / Branding(BI) / Verbal Identity / Applications

POOL HOUSE TERRACE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

Voithru

Creative Strategy / Branding(CI) / Verbal Identity

VIVE STUDIOS

Creative Strategy / Editorial / Graphic

HAOBIN

Creative Strategy / Branding(BI) / Verbal Identity / Signage

The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage

Creative Strategy / Signage

Finmate

Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications

PRIOR Tax Corporation

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

Urban Launderette

Creative Strategy / Branding(BI) / Graphic / Signage

SERENU

Creative Strategy / Branding(BI) / Verbal Identity

DAVIDECHOI

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

depetz

Creative Strategy / Branding (CI) / Application

LPHYSIO Prestige Fitness & Therapy

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage

PRIOR WEBSITE

Creative Strategy / Web(UX&UI)

LPHYSIO WEBSITE

Creative Strategy / Web(UX&UI)

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

OTTOGI GIFT SET

Creative Strategy / Packaging / Graphic

TIME VIP VOUCHER

Editorial / Graphic

PAUL BASSETT

Creative Strategy / Editorial / Graphic

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI) / Packaging

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

BuilderHub Icon

Creative Strategy / Illustration

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plusbelle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage