뉴스레터 닫기

JOIN OUR NEWSLETTER

Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.

3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-468-7792

ynldesign@naver.com

Share  +

2018.08

Nature Collection La plusbelle

네이처 컬렉션 라플리벨

  • THE CLIENT

    클라이언트

    Nature Collection, the official beauty store of LG Household & Health Care and The Face Shop, literally is a naturalist beauty shop that carries the best quality and safe products by using safe raw materials and carrying out continuous researches so that customers can find the true beauty of nature. It is a beauty lifestyle road shop with a collection of LG Household & Health Care products such as The Face Shop, Beyond, CNP, Sooryehan, and LACVERT.

    LG생활건강 및 더페이스샵의 뷰티 공식 스토어인 네이처컬렉션은 자연 그대로의 진정한 아름다움을 찾을 수 있도록 안전한 원료, 끊임 없는 연구 활동을 통해 최상의 품질과 안전한 제품을 판매하고 있는 자연주의 뷰티 샵입니다. 더페이스샵, 비욘드, 차앤박, 수려한, 라끄베르 등의 LG생활건강 제품을 모아놓은 뷰티 라이프스타일 로드샵 매장입니다.

  • THE OBJECTIVE

    목적

    Due to the increase in market demand for Nature Collection, it was necessary to renew the identity design due to expansion. They intended to strengthen the brand image by selling road shop products alongside the Nature Collection products. We were commissioned to develop English and Korean logotype for La plus belle, which means ‘the most beautiful,’ to be used with Nature Collection.

    네이처컬렉션의 마켓 수요 증가로 확장으로 인한 아이덴티티 디자인 리뉴얼이 필요하였으며 로드샵 제품을 판매하되, 네이쳐컬렉션 제품도 함께 판매하며 브랜드 이미지를 강화하려 했습니다. 네이처컬렉션과 함께 쓰여질 ‘가장 아름다운’이라는 네이밍인 La plus belle [라 플뤼벨] 로고타입을 의뢰하였으며 영문버전, 국문버전의 로고타입 개발을 의뢰받았습니다.

  • THE SOLUTION

    해결방안

    YNL Design developed the identity design of cursive-type La plus belle by capturing nature's healthy beauty, the identity of the Nature Collection, and the meaning, 'the most beautiful,' and reflecting the warm and soft feeling. We developed a guide for the English type signature logo and the Korean type signature logo and suggested the regulations for exclusive colors.

    YNL Design은 네이처컬렉션 아이덴티티인 자연의 건강한 아름다움과 ‘가장 아름다운’이라는 뜻을 담아 따뜻하고 부드러운 느낌을 반영하여 필기체 타입의 라플리벨의 아이덴티티 디자인을 개발하였습니다. 영문타입 시그니춰 로고와 국문타입 시그니춰 로고의 가이드를 개발하였으며 전용색상에 대한 규정도 함께 제안했습니다.  

KR TEXT
















STUDIO EON

Creative Strategy / Branding(CI) / Verbal Identity

SHINHANCARD SOL TRAVEL

Creative Strategy / Graphic / Photography Direction

TAXBACK

Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)

SHIHYO

Creative Strategy / Packaging / Application

MIINSILOK

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

KLEANICURE

Creative Strategy / Branding(BI) / Packaging

O'2ND

Creative Strategy / Branding (BI) / Verbal Identity

I'm eco

Creative Strategy / Packaging

TEAZEN Kombucha Sparkling Tea

Creative Strategy / Branding(BI) / Packaging

SHINHANCARD SOL TRAVEL #02

Creative Strategy / Graphic / Photography Direction

MINGLO

Creative Strategy / Branding(BI) / Verbal Identity

LEONE CONSULTING GROUP

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

LEONE WEBSITE

Creative Strategy / Web(UX&UI)

HOLLYS JAPAN

Creative Strategy / Editorial / Graphic

AEROTITAN

Creative Strategy / Branding(BI) / Verbal Identity

TEAZEN Kombucha

Creative Strategy / Branding(BI) / Packaging

Amway Limetree Tea Collection

Creative Strategy / Packaging

BERRY BLUSH

Creative Strategy / Branding(BI) / Packaging

Seoltab

Creative Strategy / Branding(BI)

IROE Juice

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

ON PRISM

Creative Strategy / Branding(BI) / Verbal Identity

K-DESIGN AWARD YEAR BOOK

Creative Strategy / Editorial

HJ CRUISE & HJ MARINA

Creative Strategy / Branding(BI) / Verbal Identity

THE CHEF'S TABLE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

pigeon

Creative Strategy / Branding(BI) / Packaging

ATHERTON

Creative Strategy / Branding (BI) / Verbal Identity

YNL Design Website Renewal

Creative Strategy / Verbal Identity / Web(UX&UI)

RayZir FS

Creative Strategy / Packaging

YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

ORVIS

Creative Strategy / Branding(BI)

Mobil 1

Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage

IROE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

HJ MARINA CAFE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

AU CALM THE TERRACE

Creative Strategy / Verbal Identity / Branding (BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SCOTT

Creative Strategy / Packaging

Stilla Plastic Surgery & Anti-Aging

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SERENU BLACK

Creative Strategy / Branding(BI) / Verbal Identity / lllustration

LOSHIAN

Creative Strategy / Branding(CI)

MakJi

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Coset

Creative Strategy / Branding(CI) / Verbal Identity

KHASTO

Creative Strategy / Branding(BI) / Verbal Identity / Applications

POOL HOUSE TERRACE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

Voithru

Creative Strategy / Branding(CI) / Verbal Identity

VIVE STUDIOS

Creative Strategy / Editorial / Graphic

HAOBIN

Creative Strategy / Branding(BI) / Verbal Identity / Signage

The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage

Creative Strategy / Signage

Finmate

Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications

PRIOR Tax Corporation

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

Urban Launderette

Creative Strategy / Branding(BI) / Graphic / Signage

SERENU

Creative Strategy / Branding(BI) / Verbal Identity

DAVIDECHOI

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

depetz

Creative Strategy / Branding (CI) / Application

LPHYSIO Prestige Fitness & Therapy

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage

PRIOR WEBSITE

Creative Strategy / Web(UX&UI)

LPHYSIO WEBSITE

Creative Strategy / Web(UX&UI)

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

OTTOGI GIFT SET

Creative Strategy / Packaging / Graphic

TIME VIP VOUCHER

Editorial / Graphic

PAUL BASSETT

Creative Strategy / Editorial / Graphic

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI) / Packaging

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

BuilderHub Icon

Creative Strategy / Illustration

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plusbelle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage