뉴스레터 닫기

JOIN OUR NEWSLETTER

Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.

3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-468-7792

ynldesign@naver.com

Share  +

2017

THE OTHER BEANS

디아더빈스

  • THE CLIENT

    클라이언트

    The Other Beans is a specialty coffee house that pursues something different from others. The Other Beans provides the highest quality coffee that satisfies all five senses through a light roasting technique that preserves coffee's original taste, aroma, and character. As a café that continuously studied and developed roasting services and coffee beans excellent with passion and professionalism, it has established the image of a brand that satisfies customer needs and communicates with them, providing the best coffee experience.

    디아더빈스[The other beans]는 남들과 다른것을 추구하는 스페셜티 커피 전문점이라는 뜻을 의미합니다. 디아더빈스는 커피가 가지고 있는 본연의 맛과 향, 개성을 살리는 라이트 로스팅을 통하여 고객의 오감을 만족시키는 최고 수준의 커피를 제공합니다. 열정적이고 전문성이 돋보이는 로스팅 서비스와 원두를 끊임없이 연구하고 발전시키는 카페로서 고객의 니즈를 충족시키고 소통하며 최상의 커피 경험을 제공한다는 브랜드의 의미를 갖고 있습니다.

  • THE OBJECTIVE

    목적

    YNL Design deliberated on the distinctive brand identity and naming of The Other Beans amid overflowing roasting cafe brands. We expressed the sincerity and passion of The Other Beans, which proposes unparalleled methods and the best coffee beans to satisfy customer needs while being faithful to the basics, coffee beans, and roasting, in which all coffee brands should try to excel. In addition, we intended to develop a brand identity that graphically expresses the essential elements suggestive of a coffee brand while emphasizing the uniqueness of The Other Beans.

    YNL Design은 넘쳐 나는 로스팅 카페 브랜드 속에서 디아더빈스만의 차별성 있는 브랜드 아이덴티티와 네이밍에 대해 고민했습니다. 커피 브랜드라면 당연히 추구해야 하는 원두와 로스팅이라는 기본에 충실하지만 고객의 니즈를 만족시키기 위해 남다른 방식과 최고의 원두를 제안하는 디아더빈스의 정성과 열정을 네이밍으로 표현하였습니다. 또한 커피 브랜드를 연상시키는 기본적인 요소들을 그래픽으로 표현하는 동시에 디아더빈스만의 특별함을 강조하는 브랜드 아이덴티티를 개발하고자 했습니다.

  • THE SOLUTION

    해결방안

    YNL Design created a simple but outstanding design by making the best of the identity concept, which is faithful to the basics, and delivering a premium café experience with the finest coffee beans. We made it stand out through simplicity and sophistication as a scalable design that can provide a consistent brand image from logo and symbol to bean packaging and sign design. The character ‘B’ embodied T.O.B, the initials of The Other Beans, and at the same time, it intended to be shown in the form of a bean. The overall coffee bean packaging exclusively used bronze and black, which look modern and sophisticated. Also, we emphasized the brand identity of a premium café, which is faithful to the basics, by using the texture of coffee beans.

    YNL Design은 기본에 충실하면서도 최고급의 원두로 프리미엄 카페 경험을 전달한다는 아이덴티티 컨셉을 살려 심플하지만 돋보이는 디자인을 구축하였습니다. 로고 및 심볼, 원두 패키징, 사인 디자인까지 일관된 브랜드 이미지를 전달할 수 있는 확장성있는 디자인으로서, 심플하면서도 세련미가 돋보이도록 했습니다. 심볼 ‘B’에서는 THE OTHER BEANS의 이니셜인 T.O.B가 형상화되어있으며, 동시에 원두의 형태로 보여지도록 의도했습니다. 전체적인 원두 패키징에서 현대적이고, 세련미가 느껴지는 브론즈와 블랙을 전용색상으로 표현하였으며 커피 원두의 질감을 살려 기본에 충실한 프리미엄 카페의 브랜드 아이덴티티를 강조하였습니다. 

KR TEXT
























SHINHANCARD SOL TRAVEL

Creative Strategy / Graphic / Photography Direction

TAXBACK

Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)

O'2ND

Creative Strategy / Branding (BI) / Verbal Identity

HJ CRUISE & HJ MARINA

Creative Strategy / Branding(BI) / Verbal Identity

TEAZEN Kombucha

Creative Strategy / Branding(BI) / Packaging

LEONE CONSULTING GROUP

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Amway Limetree Tea Collection

Creative Strategy / Packaging

BERRY BLUSH

Creative Strategy / Branding(BI) / Packaging

TEAZEN Kombucha Sparkling Tea

Creative Strategy / Branding(BI) / Packaging

Seoltab

Creative Strategy / Branding(BI)

IROE Juice

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

YNL Design Website Renewal

Creative Strategy / Verbal Identity / Web(UX&UI)

SHIHYO

Creative Strategy / Packaging / Application

THE CHEF'S TABLE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

pigeon

Creative Strategy / Branding(BI) / Packaging

STUDIO EON

Creative Strategy / Branding(CI) / Verbal Identity

ON AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

ATHERTON

Creative Strategy / Branding (BI) / Verbal Identity

YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

I'm eco

Creative Strategy / Packaging

Mobil 1

Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage

IROE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

HJ MARINA CAFE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

AU CALM THE TERRACE

Creative Strategy / Verbal Identity / Branding (BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SCOTT

Creative Strategy / Packaging

Stilla Plastic Surgery & Anti-Aging

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SERENU BLACK

Creative Strategy / Branding(BI) / Verbal Identity / lllustration

LOSHIAN

Creative Strategy / Branding(CI)

MakJi

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Coset

Creative Strategy / Branding(CI) / Verbal Identity

KHASTO

Creative Strategy / Branding(BI) / Verbal Identity / Applications

POOL HOUSE TERRACE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

Voithru

Creative Strategy / Branding(CI) / Verbal Identity

VIVE STUDIOS

Creative Strategy / Editorial / Graphic

HAOBIN

Creative Strategy / Branding(BI) / Verbal Identity / Signage

The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage

Creative Strategy / Signage

Finmate

Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications

PRIOR Tax Corporation

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

Urban Launderette

Creative Strategy / Branding(BI) / Graphic / Signage

SERENU

Creative Strategy / Branding(BI) / Verbal Identity

DAVIDECHOI

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

depetz

Creative Strategy / Branding (CI) / Application

LPHYSIO Prestige Fitness & Therapy

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage

PRIOR WEBSITE

Creative Strategy / Web(UX&UI)

LPHYSIO WEBSITE

Creative Strategy / Web(UX&UI)

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

OTTOGI GIFT SET

Creative Strategy / Packaging / Graphic

TIME VIP VOUCHER

Editorial / Graphic

PAUL BASSETT

Creative Strategy / Editorial / Graphic

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI) / Packaging

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

BuilderHub Icon

Creative Strategy / Illustration

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plusbelle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage