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2017.02
DISCOVERY Expedition
디스커버리 익스페디션
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CLIENT
(주)F&F
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INDUSTRY
Lifestyle ,
Retail -
SERVICE
Creative Strategy ,
Branding(BI) ,
Graphic -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
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THE CLIENT
클라이언트
DISCOVERY EXPEDITION is the world's No. 1 documentary channel watched by more than 180 countries worldwide. The brand presents outdoor items with unique functionalities based on the know-how accumulated while exploring every corner of the globe since 1985. The brand guides people's lives into exciting adventures of exploration and discovery with innovative outdoor editions
디스커버리 익스페디션(DISCOVERY EXPEDITION)은 전 세계 180여 개 국가가 시청하는 글로벌 NO.1 다큐멘터리 전문 채널로 1985년부터 30여 년 동안 지구 곳곳을 탐험하며 쌓은 노하우로 놀라운 기능성의 아웃도어 아이템을 선보이는 브랜드입니다. 혁신적인 아웃도어 에디션을 통해 사람들의 삶을 흥미진진한 탐험과 발견의 즐거움 속으로 안내하는 브랜드입니다.
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THE OBJECTIVE
목적
Discovery Expedition, an outdoor lifestyle brand with the motive of ‘the world is full of joy’, needed to renew the emblem design with the product expansion. YNL Design was commissioned to renew the emblem of the Discovery Expedition Milford line and the Patrol line. We found inspiration from the Milford Sound, one of the most famous hiking tracks of New Zealand, considering the product's name and usage.
‘세상은 즐거움으로 가득하다’라는 모티브의 라이프스타일 아웃도어 브랜드인 디스커버리 익스페디션은 제품 확장이 진행됨에 따라 와펜 디자인 리뉴얼이 필요했습니다. YNL Design은 디스커버리 익스페디션 밀포드(milford) 제품 라인과 패트롤(Patrol) 제품 라인의 와펜 디자인 리뉴얼을 맡아 제품 네이밍과 용도에 어울리도록 뉴질랜드 하이킹 트랙 중 가장 유명한 밀포드 사운드에서 영감을 받았습니다.
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THE SOLUTION
해결방안
We have completed the emblem that embodies Milford Sound's Mother Nature, such as the aurora and the fjord reflected on the water. The emblem design, which symbolizes the beauty of Mother Nature, demonstrates the brand's timeless values.
밀포드 사운드의 대자연인 오로라, 물에 비치는 피오로드의 모습을 형상화 하고 있는 와펜 심볼을 완성했습니다. 대자연의 아름다움을 상징하는 와펜 디자인은 시간이 흘러도 변치 않는 브랜드의 가치를 반영했습니다.
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