뉴스레터 닫기

JOIN OUR NEWSLETTER

Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.

3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-468-7792

ynldesign@naver.com

Share  +

2021.12

Voithru

보이스루

  • THE CLIENT

    클라이언트

    Voithru is an innovative technology-based content tech company that helps the globalization of cultural content beyond the limits of the existing translation market that had relied only on translators. The core business of Voithru mainly consists of two parts. One is to provide an innovative online workspace for translators, and the other is to translate content for global communication. As a workspace for translators, Voithru delivers a system that handles tasks other than translation, such as proofreading, AI-based voice recognition, and design work. It allows translation experts to entirely focus on translation to improve the efficiency and quality of translation services. As a media content translation company, Voithru responds to the rapidly changing media market demand and provides a connected content experience by providing global audiences with various cultural content, such as movies, dramas, webtoons, novels, music, and YouTube videos. Based on the vision of becoming the global top content translation platform, Voithru does not simply translate one language into another but also delivers the impression the content gives by carefully considering the characteristics of content and the international audience in pursuit of high-quality communication.

    Voithru는 혁신적인 기술력을 바탕으로 번역가에게만 의존하던 기존 번역 시장의 한계를 넘어 문화 콘텐츠의 세계화를 돕는 콘텐츠 테크 기업입니다. 보이스루의 핵심 사업은 크게 두가지로 이루어져 있습니다. 하나는 번역가를 위한 혁신적인 온라인 업무공간 제공 그리고 다른 하나는 글로벌 커뮤니케이션을 위한 콘텐트 번역입니다. 번역가들을 위한 업무공간으로서의 Voithru는 번역 검수, 인공지능 음성 인식, 디자인 작업 등 번역 이외의 업무들을 처리하는 작업 시스템을 제공하여 번역 전문가들이 온전히 번역에만 집중할 수 있도록 지원하고 번역 서비스의 효율성과 퀄리티를 높입니다. 미디어 콘텐츠 번역 기업으로서의 Voithru는 빠르게 변화하는 미디어 시장의 수요에 대응하고, 영화, 드라마, 웹툰, 소설, 음악, 유튜브 영상 등 다양한 문화 콘텐츠를 글로벌 관객과 연결하여 하나로 연결된 콘텐츠 경험을 제공하고 있습니다. 글로벌 no.1 콘텐츠 번역 플랫폼이라는 비전을 바탕으로 Voithru는 단순히 하나의 언어를 다른 언어로 바꾸는 차원의 번역이 아니라 콘텐츠가 지닌 특징과 글로벌 청중의 특성을 세심하게 고려하여 콘텐츠가 지닌 감동을 온전하게 전달하는 완성도 높은 커뮤니케이션을 추구하고 있습니다.

  • THE OBJECTIVE

    목적

    Unlike competitors that only provide simple translation services, Voithru operates a translation system that uses artificial intelligence technology to help over 2,000 translators worldwide. The existing visual identity simply delivered the value of a translation service company. It could not capture all of Voithru's core values. Voithru wanted to strengthen its identity as a global communications company by renewing its visual identity. It tried to establish an image that reflects the company's vision and mission through verbal branding, including slogans and stories. Throughout the project, YNL has sought to develop a visual system for Voithru's core business, the content translation service, and the work assistant service for translators. In addition, YNL wanted to convey the company's identity as a translation platform on a higher level Voithru pursues based on the system.

    단순 번역 서비스만을 제공하는 경쟁 기업들과는 달리 Voithru는 인공지능 기술을 활용하여 2000명이 넘는 글로벌 번역가의 업무를 돕는 번역 시스템을 운영하고 있습니다. 기존의 비주얼 아이덴티티는 단순히 번역 서비스 기업의 가치를 전달하는데 머물렀고 Voithru가 지닌 핵심 가치를 모두 담아내기에 부족함이 있었습니다. Voithru는 비주얼 아이덴티티 리뉴얼을 통해 글로벌 커뮤니케이션 전문 기업으로서의 정체성을 강화하고, 슬로건과 스토리 등 버벌 브랜딩을 통해 기업의 비전과 미션을 반영한 핵심 메시지를 정립하고자 했습니다. YNL은 프로젝트 전반에 걸쳐 Voithru의 핵심 비즈니스인 콘텐츠 번역 서비스와 번역가를 위한 업무 보조 서비스를 함께 담아낼 수 있는 비주얼 시스템을 개발하기 위해 고민했고, 이를 바탕으로 Voithru가 지향하는 더 높은 차원의 번역 플랫폼으로서의 정체성을 전달하고자 했습니다.

  • THE SOLUTION

    해결방안

    YNL has developed a visual identity that represents the uniqueness of an end-to-end content translation solution company that helps more cultural content reach a broader world based on the values of trust, rapid challenge, and technological innovation. Voithru essentially provides the work system for translators and globalizes various cultural content. YNL redefined Voithru's corporate identity and core values based on the company's nature and developed Voithru's story and slogan according to them. YNL developed the corporate motto, ‘Connected Everywhere,’ based on Voithru’s business that connects content, people, culture, and the world. Based on the verbal identity of Voithru, YNL conceived a symbol of two figures linked as one. The two overlapped figures that form the symbol represent two core values: a workspace for translators and a translation platform for global communications. They express the identity of a global content platform that adds new possibilities to content. YNL has developed an illustration system that captures Voithru's business to convey the company's message effectively. Voithru's illustration visualizes a minimal and modern mood with a combination of geometric solids and lines. It used the symbol's characteristics to create the company's identity and color combinations that match purple, the main color for the company, to express a colorful and lively mood.

    YNL은 신뢰와 신속한 도전, 기술적 혁신이라는 가치를 바탕으로 더 많은 문화 콘텐츠가 더 넓은 세계로 나아갈 수 있도록 돕는 End-to-end 콘텐츠 번역 솔루션 기업의 정체성을 담은 비주얼 아이덴티티를 개발하고자 했습니다. YNL은 번역가를 위한 업무 시스템과 다양한 문화 콘텐츠의 세계화라는 기업의 본질을 기반으로 기업의 정체성과 핵심 가치를 재정의하고 이를 바탕으로 Voithru만의 스토리와 슬로건을 개발했습니다. 우선 콘텐츠와 사람, 문화, 세계를 연결하는 Voithru의 비즈니스에서 착안하여 ‘Connected Everywhere’이라는 기업의 슬로건을 개발하였으며 이를 바탕으로 두개의 도형이 하나로 연결된 형태의 심볼을 구상했습니다. 심볼을 구성하는 두 개의 도형은 번역가를 위한 작업 공간과 글로벌 커뮤니케이션을 위한 번역 플랫폼이라는 두 개의 핵심 가치가 오버랩 됨으로써 콘텐츠에 새로운 가능성을 더하는 글로벌 콘텐츠 플랫폼의 정체성을 표현합니다. YNL은 기업의 메시지를 효과적으로 전달하기 위해 Voithru의 비즈니스를 담은 일러스트레이션 시스템을 개발하였습니다. Voithru의 일러스트는 기하학적 형태의 솔리드와 라인 조합으로 미니멀하고 모던한 무드를 시각화했으며, 심볼의 특징을 살려 기업의 아이덴티티를 반영하고, 기업의 메인 컬러인 퍼플 컬러와 어울리는 배색의 컬러 조합을 활용하여 다채롭고 생동감 있는 무드를 표현했습니다.

KR TEXT





































STUDIO EON

Creative Strategy / Branding(CI) / Verbal Identity

SHINHANCARD SOL TRAVEL

Creative Strategy / Graphic / Photography Direction

TAXBACK

Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)

SHIHYO

Creative Strategy / Packaging / Application

MIINSILOK

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

KLEANICURE

Creative Strategy / Branding(BI) / Packaging

O'2ND

Creative Strategy / Branding (BI) / Verbal Identity

I'm eco

Creative Strategy / Packaging

TEAZEN Kombucha Sparkling Tea

Creative Strategy / Branding(BI) / Packaging

SHINHANCARD SOL TRAVEL #02

Creative Strategy / Graphic / Photography Direction

MINGLO

Creative Strategy / Branding(BI) / Verbal Identity

LEONE CONSULTING GROUP

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

LEONE WEBSITE

Creative Strategy / Web(UX&UI)

HOLLYS JAPAN

Creative Strategy / Editorial / Graphic

AEROTITAN

Creative Strategy / Branding(BI) / Verbal Identity

TEAZEN Kombucha

Creative Strategy / Branding(BI) / Packaging

Amway Limetree Tea Collection

Creative Strategy / Packaging

BERRY BLUSH

Creative Strategy / Branding(BI) / Packaging

Seoltab

Creative Strategy / Branding(BI)

IROE Juice

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

ON PRISM

Creative Strategy / Branding(BI) / Verbal Identity

K-DESIGN AWARD YEAR BOOK

Creative Strategy / Editorial

HJ CRUISE & HJ MARINA

Creative Strategy / Branding(BI) / Verbal Identity

THE CHEF'S TABLE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

pigeon

Creative Strategy / Branding(BI) / Packaging

ATHERTON

Creative Strategy / Branding (BI) / Verbal Identity

YNL Design Website Renewal

Creative Strategy / Verbal Identity / Web(UX&UI)

RayZir FS

Creative Strategy / Packaging

YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

ORVIS

Creative Strategy / Branding(BI)

Mobil 1

Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage

IROE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

HJ MARINA CAFE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

AU CALM THE TERRACE

Creative Strategy / Verbal Identity / Branding (BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SCOTT

Creative Strategy / Packaging

Stilla Plastic Surgery & Anti-Aging

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SERENU BLACK

Creative Strategy / Branding(BI) / Verbal Identity / lllustration

LOSHIAN

Creative Strategy / Branding(CI)

MakJi

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Coset

Creative Strategy / Branding(CI) / Verbal Identity

KHASTO

Creative Strategy / Branding(BI) / Verbal Identity / Applications

POOL HOUSE TERRACE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

Voithru

Creative Strategy / Branding(CI) / Verbal Identity

VIVE STUDIOS

Creative Strategy / Editorial / Graphic

HAOBIN

Creative Strategy / Branding(BI) / Verbal Identity / Signage

The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage

Creative Strategy / Signage

Finmate

Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications

PRIOR Tax Corporation

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

Urban Launderette

Creative Strategy / Branding(BI) / Graphic / Signage

SERENU

Creative Strategy / Branding(BI) / Verbal Identity

DAVIDECHOI

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

depetz

Creative Strategy / Branding (CI) / Application

LPHYSIO Prestige Fitness & Therapy

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage

PRIOR WEBSITE

Creative Strategy / Web(UX&UI)

LPHYSIO WEBSITE

Creative Strategy / Web(UX&UI)

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

OTTOGI GIFT SET

Creative Strategy / Packaging / Graphic

TIME VIP VOUCHER

Editorial / Graphic

PAUL BASSETT

Creative Strategy / Editorial / Graphic

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI) / Packaging

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

BuilderHub Icon

Creative Strategy / Illustration

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plusbelle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage