뉴스레터 닫기

JOIN OUR NEWSLETTER

Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.

3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-468-7792

ynldesign@naver.com

Share  +

2022.09

LOSHIAN

로시안

  • THE CLIENT

    클라이언트

    Through a joint investment by three private equity firms, Anchor Equity Partners, focusing on integrated growth opportunities in Korea and Northeast Asia, with world-renowned cosmetics company L'Oreal and Hotel Shilla, which has a high-end emotional sentiment, a new corporation named Luxury Beauty House Loshian has been established to encompass the Shihyo brand. YNL Design has developed a corporate identity that reflects the backgrounds of each investment company while visualizing the unique identity of LOSHIAN, proposing a natural and sophisticated brand experience that exudes our inherent beauty.

    로레알과 호텔신라의 공동 투자로 앵커에퀴티파트너스 3사가 참여하여 한국 및 북아시아 시장에서의 통합과 성장 기회를 탐구하기 위해 신설된 럭셔리 뷰티 하우스 로시안은 시효 뷰티 브랜드를 포함하고 있습니다. YNL Design은 각 투자사의 배경을 중립적으로 반영하면서도 로시안만의 독특한 정체성을 시각화하기 위한 기업 아이덴티티 디자인 시스템을 개발하여, 우리 고유의 아름다움이 느껴지는 내추럴하고 세련된 브랜드 경험을 제안합니다.

  • THE OBJECTIVE

    목적

    LOSHIAN adopts confident women who exude natural and lively beauty as its persona, conveying a sophisticated urban charm with a minimalist and refined logo type that remains unchanged over time. By expressing a luxurious and elegant beauty that is modern in sensibility and full of intricate details within simplicity, LOSHIAN has established itself as a trusted brand among customers. Furthermore, LOSHIAN has built a corporate image that harmoniously encompasses its sub-brands through subdued tones, gentle curves that convey a calm and elegant mood, and graphic expressions that depict women with inner strength. Through this, LOSHIAN communicates its brand value of elevating the quality of life.

    로시안은 자연스럽고 생기있는 본연의 아름다움을 지닌 당당한 여성을 페르소나로 삼아, 시간이 지나도 변함없는 미니멀하고 정제된 로고타입을 통해 도시적이고 깊이감이 느껴지는 세련미를 전달합니다. 간결함 속에 정교한 디테일이 살아있는 고급스럽고 우아한 아름다움을 현대적인 감성으로 표현함으로써, 로시안은 고객에게 믿을 수 있는 브랜드로 자리 잡았습니다. 또한, 로시안은 차분하고 우아한 무드를 전달하는 톤 다운 컬러와 부드러움이 담긴 곡선, 강인한 내면을 지닌 여성을 표현하는 그래픽 표현을 통해 하위 브랜드들을 조화롭게 아우르는 기업 이미지를 구축하였습니다. 이를 통해 로시안은 삶의 격을 높이는 브랜드 가치를 전달하고 있습니다.

  • THE SOLUTION

    해결방안

    YNL Design reinterpreted the restrained beauty of the luxury beauty house, LOSHIAN, with a minimal yet delicate logo type featuring subtle details and non-uniform curves, conveying a sophisticated corporate image with a modern sensibility. Inspired by traditional methods, a calm color scheme imbued with a sense of depth was applied to provide customers with healthy beauty based on Eastern wisdom and propose a high-end lifestyle. Additionally, a graphic motif inspired by natural and non-uniform brush strokes representing the inner strength of women was developed to establish a systematic design system unique to Rosian with a consistent identity. This was applied to overall applications to strengthen LOSHIAN's position in the domestic and Asian markets.

    YNL Design은 로시안의 절제된 아름다움을 전달하기 위해 미니멀하면서도 섬세한 디테일과 비정형 곡선이 담긴 로고타입을 통해 기품있는 절제된 미학을 현대적 감성으로 재해석했습니다. 전통적인 방식에서 영감을 받아 깊이감이 느껴지는 차분한 컬러 스킴을 적용하여 동양의 지혜를 바탕으로 건강한 아름다움을 고객에게 제공하고, 고품격한 라이프스타일을 제안합니다. 또한, 강인한 여성 내면을 나타내는 내추럴하고 비정형적인 붓의 농담 표현에서 영감을 받은 그래픽 모티브를 개발하여 일관된 정체성을 갖는 로시안만의 체계적인 디자인 시스템을 구축하였습니다. 이를 전반적인 어플리케이션에 통일감 있게 적용하여 로시안의 입지를 국내 아시아 지역에서 강화하고자 합니다.

KR TEXT

























 

SHINHANCARD SOL TRAVEL

Creative Strategy / Graphic / Photography Direction

TAXBACK

Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)

O'2ND

Creative Strategy / Branding (BI) / Verbal Identity

TEAZEN Kombucha Sparkling Tea

Creative Strategy / Branding(BI) / Packaging

HJ CRUISE & HJ MARINA

Creative Strategy / Branding(BI) / Verbal Identity

SHINHANCARD SOL TRAVEL #02

Creative Strategy / Graphic / Photography Direction

LEONE CONSULTING GROUP

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

TEAZEN Kombucha

Creative Strategy / Branding(BI) / Packaging

K-DESIGN AWARD YEAR BOOK

Creative Strategy / Editorial

Amway Limetree Tea Collection

Creative Strategy / Packaging

BERRY BLUSH

Creative Strategy / Branding(BI) / Packaging

Seoltab

Creative Strategy / Branding(BI)

IROE Juice

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

YNL Design Website Renewal

Creative Strategy / Verbal Identity / Web(UX&UI)

SHIHYO

Creative Strategy / Packaging / Application

THE CHEF'S TABLE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

pigeon

Creative Strategy / Branding(BI) / Packaging

STUDIO EON

Creative Strategy / Branding(CI) / Verbal Identity

ON AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

ATHERTON

Creative Strategy / Branding (BI) / Verbal Identity

YNL Design

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

I'm eco

Creative Strategy / Packaging

Mobil 1

Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage

IROE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

HJ MARINA CAFE

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

AU CALM THE TERRACE

Creative Strategy / Verbal Identity / Branding (BI)

LOTTE HIMART MEGASTORE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SCOTT

Creative Strategy / Packaging

Stilla Plastic Surgery & Anti-Aging

Creative Strategy / Branding(BI) / Verbal Identity / Signage

SERENU BLACK

Creative Strategy / Branding(BI) / Verbal Identity / lllustration

LOSHIAN

Creative Strategy / Branding(CI)

MakJi

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

Coset

Creative Strategy / Branding(CI) / Verbal Identity

KHASTO

Creative Strategy / Branding(BI) / Verbal Identity / Applications

POOL HOUSE TERRACE

Creative Strategy / Branding(BI) / Verbal Identity / Signage

Voithru

Creative Strategy / Branding(CI) / Verbal Identity

VIVE STUDIOS

Creative Strategy / Editorial / Graphic

HAOBIN

Creative Strategy / Branding(BI) / Verbal Identity / Signage

The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage

Creative Strategy / Signage

Finmate

Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications

PRIOR Tax Corporation

Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)

Kitsch Cow Butcher Shop

Creative Strategy / Branding(BI)

Urban Launderette

Creative Strategy / Branding(BI) / Graphic / Signage

SERENU

Creative Strategy / Branding(BI) / Verbal Identity

DAVIDECHOI

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

RAON WOMEN'S CLINIC

Creative Strategy / Branding(BI)

depetz

Creative Strategy / Branding (CI) / Application

LPHYSIO Prestige Fitness & Therapy

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage

PRIOR WEBSITE

Creative Strategy / Web(UX&UI)

LPHYSIO WEBSITE

Creative Strategy / Web(UX&UI)

COLD SPRING ORGANIC

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

OTTOGI GIFT SET

Creative Strategy / Packaging / Graphic

TIME VIP VOUCHER

Editorial / Graphic

PAUL BASSETT

Creative Strategy / Editorial / Graphic

wonderaum

Creative Strategy / Branding(BI) / Verbal Identity

Seoul Arts Learning Center

Creative Strategy / Branding(BI) / Verbal Identity

SYSLEEP Mattress

Creative Strategy / Branding(CI) / Verbal Identity

La MUnir

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

COURS de REVE BALLET

Creative Strategy / Branding(BI) / Verbal Identity

Wink Plastic Surgery Clinic

Creative Strategy / Branding(BI) / Web(UX&UI)

ARTISTRY STUDiO

Creative Strategy / Graphic

DORMIRELAX

Creative Strategy / Branding / Verbal Identity / Editorial

COMME AESTHETIC WEB

Creative Strategy / Web(UX&UI)

RIVER ANIMAL MEDICAL CENTER

Creative Strategy / Branding(BI) / Verbal Identity

D-forest

Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage

COMME AESTHETIC

Creative Strategy / Branding(BI) / Verbal Identity

OTTOGI OMU

Creative Strategy / Branding(BI)

Grampus

Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic

HIGH hOLBORN

Creative Strategy / Branding(BI) / Verbal Identity

ARTISTRY SIGNATURE SELECT BODY

Creative Strategy / Editorial / Graphic

Jules Diary

Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)

RAON WOMEN'S CLINIC WEB

Creative Strategy / Web(UX&UI)

Mannings & Guardian Store

Creative Strategy / Branding(BI) / Graphic

Incheon International Airport

Creative Strategy / Signage

EMINENT

Creative Strategy / Branding(BI) / Web(UX&UI) / Signage

Maison de MARIANNE

Creative Strategy / Branding(BI) / Packaging / Signage

WINE WORKS

Creative Strategy / Branding(BI) / Packaging

ROOS

Creative Strategy / Branding(BI)

Dr.Hong Probiotic Drink

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

BuilderHub Icon

Creative Strategy / Illustration

ELMNT Skincare

Creative Strategy / Branding(BI) / Verbal Identity / Packaging

Damtuh Finest Tea Collective

Creative Strategy / Packaging

Diligent Farmer

Creative Strategy / Branding(BI) / Packaging

DAIZ

Creative Strategy / Branding / Signage

Damtuh Herbal Tea Special

Creative Strategy / Packaging

LIA

Creative Strategy / Branding(BI) / Web(UX&UI)

MAISON TICIA

Creative Strategy / Branding(BI) / Packaging / Illustration / Signage

Innisfree Green Cafe

Creative Strategy / Graphic / Signage

Gelato Spot

Creative Strategy / Branding(BI) / Packaging / Illustration

OASIS Veterinary Surgical Center

Creative Strategy / Branding(BI) / Signage

MS PREtea Cafe

Creative Strategy / Branding(BI) / Packaging / Illustration

SUGARCUP

Creative Strategy / Branding(BI) / Graphic / Signage

GAYEOP KOREAN DINING

Creative Strategy / Branding(BI)

THE OTHER BEANS

Creative Strategy / Branding(CI) / Verbal Identity / Signage

HOHOMEAL

Creative Strategy / Branding(BI) / Packaging

KB Card

Creative Strategy / Editorial / Illustration

THE HILL VETERINARY MEDICAL CENTER

Creative Strategy / Branding(BI) / Signage

PENNY LANE

Creative Strategy / Branding(BI) / Packaging / Signage

Cafe Cconnal

Creative Strategy / Branding(BI) / Packaging / Signage

Nature Collection La plusbelle

Creative Strategy / Branding(BI)

Dr. EL Toothpaste

Creative Strategy / Branding(BI) / Packaging / Illustration

REMICONE Ice-cream Cafe

Creative Strategy / Branding(BI) / Packaging / Graphic / Signage

STATION NEO

Creative Strategy / Branding(BI) / Signage

IL BIANCO

Creative Strategy / Branding(BI) / Signage

Dr. Vranjes

Creative Strategy / Branding / Graphic

REMICONE Ice-cream Flagship

Creative Strategy / Branding(BI) / Verbal Identity / Graphic

DISCOVERY Expedition

Creative Strategy / Branding(BI) / Graphic

LUMYD

Creative Strategy / Branding(BI)

Bunny Drop

Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration

3D BOX

Creative Strategy / Packaging

Katakomb Lounge Bar

Creative Strategy / Branding(BI) / Verbal Identity / Signage