JOIN OUR NEWSLETTER
Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.
Share +
2022.09
LOSHIAN
로시안
-
CLIENT
(주)로시안
-
INDUSTRY
Corporate ,
Beauty -
SERVICE
Creative Strategy ,
Branding(CI) -
COPYRIGHT ⓒ 2022 YNL DESIGN. ALL RIGHTS RESERVED.
-
THE CLIENT
클라이언트
Through a joint investment by three private equity firms, Anchor Equity Partners, focusing on integrated growth opportunities in Korea and Northeast Asia, with world-renowned cosmetics company L'Oreal and Hotel Shilla, which has a high-end emotional sentiment, a new corporation named Luxury Beauty House Loshian has been established to encompass the Shihyo brand. YNL Design has developed a corporate identity that reflects the backgrounds of each investment company while visualizing the unique identity of LOSHIAN, proposing a natural and sophisticated brand experience that exudes our inherent beauty.
로레알과 호텔신라의 공동 투자로 앵커에퀴티파트너스 3사가 참여하여 한국 및 북아시아 시장에서의 통합과 성장 기회를 탐구하기 위해 신설된 럭셔리 뷰티 하우스 로시안은 시효 뷰티 브랜드를 포함하고 있습니다. YNL Design은 각 투자사의 배경을 중립적으로 반영하면서도 로시안만의 독특한 정체성을 시각화하기 위한 기업 아이덴티티 디자인 시스템을 개발하여, 우리 고유의 아름다움이 느껴지는 내추럴하고 세련된 브랜드 경험을 제안합니다.
-
THE OBJECTIVE
목적
LOSHIAN adopts confident women who exude natural and lively beauty as its persona, conveying a sophisticated urban charm with a minimalist and refined logo type that remains unchanged over time. By expressing a luxurious and elegant beauty that is modern in sensibility and full of intricate details within simplicity, LOSHIAN has established itself as a trusted brand among customers. Furthermore, LOSHIAN has built a corporate image that harmoniously encompasses its sub-brands through subdued tones, gentle curves that convey a calm and elegant mood, and graphic expressions that depict women with inner strength. Through this, Roshian communicates its brand value of elevating the quality of life.
로시안은 자연스럽고 생기있는 본연의 아름다움을 지닌 당당한 여성을 페르소나로 삼아, 시간이 지나도 변함없는 미니멀하고 정제된 로고타입을 통해 도시적이고 깊이감이 느껴지는 세련미를 전달합니다. 간결함 속에 정교한 디테일이 살아있는 고급스럽고 우아한 아름다움을 현대적인 감성으로 표현함으로써, 로시안은 고객에게 믿을 수 있는 브랜드로 자리 잡았습니다. 또한, 로시안은 차분하고 우아한 무드를 전달하는 톤 다운 컬러와 부드러움이 담긴 곡선, 강인한 내면을 지닌 여성을 표현하는 그래픽 표현을 통해 하위 브랜드들을 조화롭게 아우르는 기업 이미지를 구축하였습니다. 이를 통해 로시안은 삶의 격을 높이는 브랜드 가치를 전달하고 있습니다.
-
THE SOLUTION
해결방안
YNL Design reinterpreted the restrained beauty of the luxury beauty house, LOSHIAN, with a minimal yet delicate logo type featuring subtle details and non-uniform curves, conveying a sophisticated corporate image with a modern sensibility. Inspired by traditional methods, a calm color scheme imbued with a sense of depth was applied to provide customers with healthy beauty based on Eastern wisdom and propose a high-end lifestyle. Additionally, a graphic motif inspired by natural and non-uniform brush strokes representing the inner strength of women was developed to establish a systematic design system unique to LOSHIAN with a consistent identity. This was applied to overall applications to strengthen LOSHIAN's position in the domestic and Asian markets.
YNL Design은 로시안의 절제된 아름다움을 전달하기 위해 미니멀하면서도 섬세한 디테일과 비정형 곡선이 담긴 로고타입을 통해 기품있는 절제된 미학을 현대적 감성으로 재해석했습니다. 전통적인 방식에서 영감을 받아 깊이감이 느껴지는 차분한 컬러 스킴을 적용하여 동양의 지혜를 바탕으로 건강한 아름다움을 고객에게 제공하고, 고품격한 라이프스타일을 제안합니다. 또한, 강인한 여성 내면을 나타내는 내추럴하고 비정형적인 붓의 농담 표현에서 영감을 받은 그래픽 모티브를 개발하여 일관된 정체성을 갖는 로시안만의 체계적인 디자인 시스템을 구축하였습니다. 이를 전반적인 어플리케이션에 통일감 있게 적용하여 로시안의 입지를 국내 아시아 지역에서 강화하고자 합니다.
SHINHANCARD SOL TRAVEL
Creative Strategy / Graphic / Photography Direction
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
O'2ND
Creative Strategy / Branding (BI) / Verbal Identity
TEAZEN Kombucha Sparkling Tea
Creative Strategy / Branding(BI) / Packaging
HJ CRUISE & HJ MARINA
Creative Strategy / Branding(BI) / Verbal Identity
SHINHANCARD SOL TRAVEL #02
Creative Strategy / Graphic / Photography Direction
LEONE CONSULTING GROUP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
AEROTITAN
Creative Strategy / Branding(BI) / Verbal Identity
TEAZEN Kombucha
Creative Strategy / Branding(BI) / Packaging
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
IROE Juice
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
K-DESIGN AWARD YEAR BOOK
Creative Strategy / Editorial
YNL Design Website Renewal
Creative Strategy / Verbal Identity / Web(UX&UI)
SHIHYO
Creative Strategy / Packaging / Application
THE CHEF'S TABLE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
pigeon
Creative Strategy / Branding(BI) / Packaging
STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
ON AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
ATHERTON
Creative Strategy / Branding (BI) / Verbal Identity
YNL Design
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
I'm eco
Creative Strategy / Packaging
Mobil 1
Creative Strategy / Branding(CI) / Verbal Identity / Editorial / Graphic / Signage
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
HAOBIN
Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
Finmate
Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
PRIOR Tax Corporation
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
DAVIDECHOI
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
RAON WOMEN'S CLINIC
Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
LPHYSIO Prestige Fitness & Therapy
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
SYSLEEP Mattress
Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
COURS de REVE BALLET
Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
ARTISTRY STUDiO
Creative Strategy / Graphic
DORMIRELAX
Creative Strategy / Branding / Verbal Identity / Editorial
COMME AESTHETIC WEB
Creative Strategy / Web(UX&UI)
RIVER ANIMAL MEDICAL CENTER
Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
COMME AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
HIGH hOLBORN
Creative Strategy / Branding(BI) / Verbal Identity
ARTISTRY SIGNATURE SELECT BODY
Creative Strategy / Editorial / Graphic
Jules Diary
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
Incheon International Airport
Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
WINE WORKS
Creative Strategy / Branding(BI) / Packaging
ROOS
Creative Strategy / Branding(BI)
Dr.Hong Probiotic Drink
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
BuilderHub Icon
Creative Strategy / Illustration
ELMNT Skincare
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
DAIZ
Creative Strategy / Branding / Signage
Damtuh Herbal Tea Special
Creative Strategy / Packaging
LIA
Creative Strategy / Branding(BI) / Web(UX&UI)
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
Gelato Spot
Creative Strategy / Branding(BI) / Packaging / Illustration
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
GAYEOP KOREAN DINING
Creative Strategy / Branding(BI)
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
HOHOMEAL
Creative Strategy / Branding(BI) / Packaging
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
Dr. EL Toothpaste
Creative Strategy / Branding(BI) / Packaging / Illustration
REMICONE Ice-cream Cafe
Creative Strategy / Branding(BI) / Packaging / Graphic / Signage
STATION NEO
Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage
Dr. Vranjes
Creative Strategy / Branding / Graphic
REMICONE Ice-cream Flagship
Creative Strategy / Branding(BI) / Verbal Identity / Graphic
DISCOVERY Expedition
Creative Strategy / Branding(BI) / Graphic
LUMYD
Creative Strategy / Branding(BI)
Bunny Drop
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
3D BOX
Creative Strategy / Packaging
Katakomb Lounge Bar
Creative Strategy / Branding(BI) / Verbal Identity / Signage