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2024.05
RayZir FS
레이Zir FS
CLIENT
(주)레이
INDUSTRY
CorporateSERVICE
Creative Strategy ,THE CLIENT
클라이언트
레이는 선도적인 기술을 기반으로 치과용 이미징 솔루션의 새로운 표준을 제시하며, Digital Dentistry의 글로벌 시장을 주도하고 있는 기업입니다. 디지털 치과 솔루션 사업과 디지털 진단 시스템 사업으로 구성되어 있으며, 빠르고 안전하게 환자를 치료할 수 있는 기술력을 개발하여 한국 디지털 치과 시장을 선도하고 있습니다.
THE OBJECTIVE
목적
YNL Design은 레이 고객&클라이언트에게 제공되는 패키지를 리뉴얼하여, 체계화된 브랜드 경험을 제공하고자 합니다. 또한 고객에게 감사한 마음을 전달하는 어플리케이션을 개발하여 레이 커뮤니티의 결속력을 강화하고자 합니다.
THE SOLUTION
해결방안
레이의 브랜드 자산인 ‘Next Wave’ 그래픽 모티브를 디벨롭하여, 레이의 3D 스캐닝 기술력을 표현하였습니다. 패키지 및 어플리케이션에 통일된 그래픽 시스템을 적용하여 고객&클라이언트에게 일관된 브랜드 경험을 선사하고, 레이의 main 컬러를 적극적으로 활용하여 브랜드 이미지를 적극적으로 표현합니다. 또한 레이의 기술력을 보여줄 수 있는 제품의 이미지를 강조하여 최첨단 기술과 서비스를 제공하는 기업임을 보여줍니다.
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