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2025.06
MAISON POESI
메종 포에시
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CLIENT
YNL Design
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INDUSTRY
Lifestyle -
SERVICE
Creative Strategy ,
Branding(BI) ,
Verbal Identity
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THE CLIENT
클라이언트
Maison Poesi is a newly introduced boutique creative studio by YNL Design, delicately portraying brand aesthetics and stories through the elegant sensibilities of France and poetic illustrations.Rooted in a deep appreciation for artistry and craftsmanship, we bring beauty to everyday moments through hand-drawn details and refined sensibilities. Each stroke born at the fingertips reflects our commitment to emotional depth and visual subtlety. What Maison Poesi creates is not merely an image, but a lingering feeling—like a quiet poem that stays with you. Extending beyond illustration into branding and lifestyle design, our work curates a unique visual universe shaped by an obsessive attention to detail and a deep understanding of emotion.
Maison Poesi는 YNL Design에서 새롭게 선보이는 부티크 크리에이티브 스튜디오입니다. 프랑스의 우아한 감성과 시적인 일러스트레이션을 기반으로 브랜드의 미학과 이야기를 섬세하게 그려냅니다.예술성과 장인정신에 대한 깊은 애정에서 출발한 우리는, 손끝에서 태어난 섬세한 드로잉과 정제된 감각으로 일상 속 장면에 아름다움을 더합니다. Maison Poesi가 그리는 것은 단순한 이미지가 아니라, 한 편의 Poem처럼 마음에 남는 감정입니다. 일러스트를 넘어 브랜딩과 라이프스타일 전반으로 확장된 Maison Poesi의 작업은, 디테일에 대한 집요한 탐구와 정서에 대한 깊은 이해를 바탕으로 고유한 시각적 세계를 큐레이션합니다.
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THE OBJECTIVE
목적
The primary goal of Maison Poesi was to translate the brand’s French sensibility and poetic mood into a refined visual language, offering customers a consistent and emotionally resonant brand experience. The essence of the project lay in making the brand feel like a poem—subtle, evocative, and deeply personal. To achieve this, we focused on clearly defining the brand’s unique identity and expressing its emotional tone through visual storytelling. In particular, we emphasized the warmth of hand-drawn illustrations and the elegance of intentional whitespace to gently convey the brand’s philosophy of “quiet beauty.”
Maison Poesi의 주요 목표는 브랜드가 지닌 프랑스 감성과 시적인 무드를 시각 언어로 정교하게 표현하고, 고객에게 일관되고 감성적인 브랜드 경험을 제공하는 것이었습니다. 브랜드를 하나의 시(詩)처럼 느끼게 만드는 것이 핵심이었으며, 이를 위해 브랜드 고유의 정체성을 명확히 설정하고 그 감성을 시각적으로 풀어내는 작업이 필요했습니다. 특히 핸드드로잉의 따뜻함과 정제된 여백을 통해, ‘조용한 아름다움’이라는 브랜드의 철학을 사용자에게 자연스럽게 전달하는 데 집중했습니다.
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THE SOLUTION
해결방안
The Maison Poesi logo was born from the most delicate of senses—crafted through the movement of the hand, not machine. Rather than relying on mechanical typography, it follows the organic flow and texture of hand-drawn lines, intuitively capturing the brand’s emotional values and its philosophy of quiet beauty. Like a single line of poetry, Maison Poesi functions as a visual language infused with feeling and story. At the heart of the brand’s visual identity lies its illustration—delicate hand-drawings inspired by French sensibility, adding elegance and emotion to everyday scenes. The natural lines and intentional whitespace inherent to hand-drawn work convey subtle atmospheres and refined sensibilities, serving as a key medium for expressing the brand’s identity. Every Maison Poesi illustration is crafted with poetic sentiment, refined form, and harmonious color. Each image holds a unique sense of depth and resonance. These illustrations weave a consistent visual narrative across the entire brand ecosystem—from website and packaging to editorial design and lifestyle products—ultimately shaping Maison Poesi’s distinct emotional universe.
Maison Poesi의 로고는 가장 섬세한 감각에서 출발한 손끝의 드로잉으로부터 탄생했습니다. 기계적인 타이포그래피가 아닌, 손으로 그린 선의 흐름과 결을 따라 완성된 로고는 브랜드가 지향하는 감성적 가치와 조용한 아름다움을 직관적으로 담아냅니다. 마치 한 줄의 시(poem)처럼, Maison Poesi는 정서와 이야기를 품은 시각적 언어로 기능합니다. 브랜드의 핵심 시각 언어인 일러스트레이션은 프랑스 감성에서 영감을 받은 섬세한 손그림으로, 일상의 장면에 우아함과 정서를 더하는 역할을 합니다. 핸드드로잉 특유의 자연스러운 선과 여백은 섬세한 감각과 분위기를 시각적으로 전달하며, 브랜드의 정체성을 감각적으로 풀어내는 중요한 매개체가 됩니다. Maison Poesi의 모든 일러스트는 시적인 감성, 정제된 형태, 균형 잡힌 컬러를 바탕으로 제작되며, 각 이미지마다 고유한 깊이와 여운을 담고 있습니다. 이러한 일러스트레이션은 웹사이트, 패키징, 에디토리얼, 라이프스타일 디자인 등 브랜드 전반에 걸쳐 일관된 시각적 흐름을 형성하고, Maison Poesi만의 감성적 세계관을 완성합니다.
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