JOIN OUR NEWSLETTER
Subscribe to our newsletter to stay informed
about our latest work and studio news. As well as
information on current positions and internships.
Share +
PILOTO MAISON
필로토메종
-
CLIENT
(주)필로토
-
INDUSTRY
RETAIL, LIFESTYLE -
SERVICE
Creative Strategy ,
Branding (BI) ,
Verbal Identity
-
THE CLIENT
클라이언트
PILOTO MAISON is a sub-brand of PILOTO, a company leading kitchen and bathroom culture with modern and sensuous water fixture designs. More than simply providing kitchen and bathroom products, PILOTO MAISON aims to become a lifestyle brand that offers a better quality of life in customers’ everyday routines. By reflecting individual tastes and living patterns, the brand aspires to lead a more enriched lifestyle culture. A visual identity was developed to embody its core values and to define a clear vision for PILOTO MAISON’s growth as a global brand.
필로토 메종은 현대적이며 감도 높은 수전류를 전개하며 주방과 욕실의 문화를 선도하는 기업인 필로토의 서브 브랜드로 단순히 주방과 욕실 제품을 제공하는 것을 넘어 고객의 일상 속에서 더 나은 삶을 제안하는 라이프스타일 브랜드로 확장하며, 이를 통해 고객의 취향과 생활 패턴을 반영한 풍요로운 라이프스타일을 선도하는 브랜드로 자리매김 하고자 합니다. 핵심 가치를 반영한 비주얼 아이덴티티를 개발하여 필로토 메종이 지향하는 글로벌 브랜드로 성장하기 위한 미래 비전을 구체화 했습니다.
-
THE OBJECTIVE
목적
PILOTO MAISON is a lifestyle brand that offers a rich and refined daily experience through creative design and outstanding technology. Evolving beyond the faucet industry, the brand aims to establish itself as a “new spatial culture platform,” conveying both confidence within the industry and approachability to consumers. By inspiring small yet meaningful changes in daily life, PILOTO MAISON seeks to provide customers with new experiences and inspiration. The goal is to become a cultural icon that leads modern living, with a brand image that is both contemporary and sophisticated.
창조적인 디자인과 우수한 기술력으로 양질의 풍요로운 일상을 선사하는 라이프스타일 브랜드인 필로토 메종은 수전업을 넘어서 라이프스타일 브랜드로서의 확장을 알리고 ‘새로운 공간 문화 플랫폼’으로서 업계에 대한 자신감과 소비자를 향한 친근함을 전하고자 했습니다. 일상 속 작은 변화를 통해 삶을 환기시켜주며, 고객에게 새로운 경험과 영감을 제공하는 것을 목표로 현대적인 생활 방식을 선도하는 문화적 아이콘으로 자리매김할 수 있도록 모던하면서도 현대적인 브랜드 이미지를 구축하고자 했습니다.
-
THE SOLUTION
해결방안
YNL Design aimed to establish a friendly brand image for PILOTO MAISON that reflects its origins while offering a harmonious spatial experience and a richer lifestyle. To move beyond the boundaries of the faucet industry, an intuitive and iconic symbol was developed—one that represents PILOTO MAISON’s transition into a new lifestyle brand and positions it as a cultural icon leading modern living. The logotype draws inspiration from the distinctive shape of the original PILOTO product, particularly the form of the letter ‘T’, which symbolizes the brand’s roots. Its unconventional and sculptural quality breaks away from traditional forms, highlighting PILOTO MAISON’s unique design identity. To convey the brand’s vibrant presence in everyday life, a highly saturated orange-red was used as a point color, enhancing visual impact and delivering the brand’s personality with bold clarity. More than a visual refresh, this identity system captures the authenticity and expansiveness that PILOTO MAISON aspires to, building a brand image aligned with its vision for the future.
YNL Design은 필로토의 기원을 이어가면서도 조화로운 공간 경험을 담아 풍성한 라이프스타일을 선사하는 친근한 브랜드 이미지를 구축하고자 했으며, 수전업의 한계를 넘어 새로운 라이프스타일 브랜드로 영역을 확장하는 직관적이고 아이코닉한 형태의 심볼을 개발하여 현대적인 생활 방식을 선도하는 문화적 아이콘으로 자리매김 할 수 있도록 했습니다. 로고타입은 브랜드의 근원이 되는 필로토 제품의 독창적인 쉐입에서 영감을 받은 ’T’의 형태는 기존의 틀을 벗어난 독특한 조형미를 통해 필로토 메종만의 고유한 스타일을 강조했습니다. 또한, 고객의 일상 속 활력을 불어넣는 브랜드의 이미지를 전달하기 위한 생동감이 느껴지는 채도 높은 오렌지 레드 컬러를 포인트로 사용하여 시각적 주목도를 높이고 브랜드의 개성을 강렬하게 전달하고자 했습니다. 우리는 단순히 시각적 리뉴얼을 넘어 필로토 메종이 지향하는 진정성, 확장성을 담은 브랜드 이미지를 구축했습니다.
ENFORD HOTEL
Creative Strategy / Branding(BI) / Verbal Identity
NP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Liaison de LOREN
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Web(UX&UI) / Graphic / Illustration
Liaison de LOREN Website
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Web(UX&UI) / Graphic / Illustration
MIINSILOK
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
ORVIS
Creative Strategy / Branding(BI)
PILOTO MAISON
Creative Strategy / Branding (BI) / Verbal Identity
ROii&COii
Creative Strategy / Branding(CI) / Verbal Identity
MAISON POESI
Creative Strategy / Branding(BI) / Verbal Identity
COSMOS LAB
Creative Strategy / Branding(CI) / Verbal Identity / WEB(UX&UI)
ROUGE&LOUNGE
Creative Strategy / Branding (BI)
SHINHANCARD SOL TRAVEL
Creative Strategy / Graphic / Photography Direction
UNIVERA
Creative Strategy / Branding(CI) / Packaging
O'2ND
Creative Strategy / Branding (BI) / Verbal Identity
SHIHYO
Creative Strategy / Packaging / Application
TAXBACK
Creative Strategy / Branding(CI) / Verbal Identity / Web(UI)
STUDIO EON
Creative Strategy / Branding(CI) / Verbal Identity
Braindrop
Creative Strategy / Branding(CI) / Verbal Identity
ARTPOINT
Creative Strategy / Branding(CI) / Verbal Identity
KLEANICURE
Creative Strategy / Branding(BI) / Packaging
I'm eco
Creative Strategy / Packaging
TEAZEN Kombucha Sparkling Tea
Creative Strategy / Branding(BI) / Packaging
TEAZEN Kombucha
Creative Strategy / Branding(BI) / Packaging
SHINHANCARD SOL TRAVEL #02
Creative Strategy / Graphic / Photography Direction
MINGLO
Creative Strategy / Branding(BI) / Verbal Identity
LEONE CONSULTING GROUP
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
LEONE WEBSITE
Creative Strategy / Web(UX&UI)
HOLLYS JAPAN
Creative Strategy / Editorial / Graphic
AEROTITAN
Creative Strategy / Branding(BI) / Verbal Identity
Amway Limetree Tea Collection
Creative Strategy / Packaging
BERRY BLUSH
Creative Strategy / Branding(BI) / Packaging
Seoltab
Creative Strategy / Branding(BI)
IROE Juice
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
ON PRISM
Creative Strategy / Branding(BI) / Verbal Identity
K-DESIGN AWARD YEAR BOOK
Creative Strategy / Editorial
HJ CRUISE & HJ MARINA
Creative Strategy / Branding(BI) / Verbal Identity
THE CHEF'S TABLE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
pigeon
Creative Strategy / Branding(BI) / Packaging
ATHERTON
Creative Strategy / Branding (BI) / Verbal Identity
YNL Design Website Renewal
Creative Strategy / Verbal Identity / Web(UX&UI)
RayZir FS
Creative Strategy / Packaging
YNL Design
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
IROE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
HJ MARINA CAFE
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
AU CALM THE TERRACE
Creative Strategy / Verbal Identity / Branding (BI)
LOTTE HIMART MEGASTORE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SCOTT
Creative Strategy / Packaging
Stilla Plastic Surgery & Anti-Aging
Creative Strategy / Branding(BI) / Verbal Identity / Signage
SERENU BLACK
Creative Strategy / Branding(BI) / Verbal Identity / lllustration
LOSHIAN
Creative Strategy / Branding(CI)
MakJi
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
Coset
Creative Strategy / Branding(CI) / Verbal Identity
KHASTO
Creative Strategy / Branding(BI) / Verbal Identity / Applications
POOL HOUSE TERRACE
Creative Strategy / Branding(BI) / Verbal Identity / Signage
Voithru
Creative Strategy / Branding(CI) / Verbal Identity
VIVE STUDIOS
Creative Strategy / Editorial / Graphic
HAOBIN
Creative Strategy / Branding(BI) / Verbal Identity / Signage
The Ambassador Seoul A Pullman Hotel The Lounge & Bar / The Kings Signage
Creative Strategy / Signage
Finmate
Brand Naming / Brand Identity / Creative Strategy / Brand Slogan / Brand Tagline / Applications
PRIOR Tax Corporation
Creative Strategy / Branding(CI) / Verbal Identity / Web(UX&UI)
Kitsch Cow Butcher Shop
Creative Strategy / Branding(BI)
Urban Launderette
Creative Strategy / Branding(BI) / Graphic / Signage
SERENU
Creative Strategy / Branding(BI) / Verbal Identity
DAVIDECHOI
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
RAON WOMEN'S CLINIC
Creative Strategy / Branding(BI)
depetz
Creative Strategy / Branding (CI) / Application
LPHYSIO Prestige Fitness & Therapy
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI) / Graphic / Signage
PRIOR WEBSITE
Creative Strategy / Web(UX&UI)
LPHYSIO WEBSITE
Creative Strategy / Web(UX&UI)
COLD SPRING ORGANIC
Creative Strategy / Branding(BI) / Verbal Identity / Packaging / Illustration
OTTOGI GIFT SET
Creative Strategy / Packaging / Graphic
TIME VIP VOUCHER
Editorial / Graphic
PAUL BASSETT
Creative Strategy / Editorial / Graphic
wonderaum
Creative Strategy / Branding(BI) / Verbal Identity
Seoul Arts Learning Center
Creative Strategy / Branding(BI) / Verbal Identity
SYSLEEP Mattress
Creative Strategy / Branding(CI) / Verbal Identity
La MUnir
Creative Strategy / Branding(BI) / Verbal Identity / Packaging
COURS de REVE BALLET
Creative Strategy / Branding(BI) / Verbal Identity
Wink Plastic Surgery Clinic
Creative Strategy / Branding(BI) / Web(UX&UI)
ARTISTRY STUDiO
Creative Strategy / Graphic
DORMIRELAX
Creative Strategy / Branding / Verbal Identity / Editorial
COMME AESTHETIC WEB
Creative Strategy / Web(UX&UI)
RIVER ANIMAL MEDICAL CENTER
Creative Strategy / Branding(BI) / Verbal Identity
D-forest
Creative Strategy / Branding(BI) / Verbal Identity / Illustration / Signage
COMME AESTHETIC
Creative Strategy / Branding(BI) / Verbal Identity
OTTOGI OMU
Creative Strategy / Branding(BI)
Grampus
Creative Strategy / Branding(BI) / Verbal Identity / Editorial / Graphic
HIGH hOLBORN
Creative Strategy / Branding(BI) / Verbal Identity
Jules Diary
Creative Strategy / Branding(BI) / Verbal Identity / Web(UX&UI)
RAON WOMEN'S CLINIC WEB
Creative Strategy / Web(UX&UI)
Mannings & Guardian Store
Creative Strategy / Branding(BI) / Graphic
Incheon International Airport
Creative Strategy / Signage
EMINENT
Creative Strategy / Branding(BI) / Web(UX&UI) / Signage
Maison de MARIANNE
Creative Strategy / Branding(BI) / Packaging / Signage
WINE WORKS
Creative Strategy / Branding(BI) / Packaging
Damtuh Finest Tea Collective
Creative Strategy / Packaging
Diligent Farmer
Creative Strategy / Branding(BI) / Packaging
Damtuh Herbal Tea Special
Creative Strategy / Packaging
MAISON TICIA
Creative Strategy / Branding(BI) / Packaging / Illustration / Signage
Innisfree Green Cafe
Creative Strategy / Graphic / Signage
OASIS Veterinary Surgical Center
Creative Strategy / Branding(BI) / Signage
MS PREtea Cafe
Creative Strategy / Branding(BI) / Packaging / Illustration
SUGARCUP
Creative Strategy / Branding(BI) / Graphic / Signage
THE OTHER BEANS
Creative Strategy / Branding(CI) / Verbal Identity / Signage
KB Card
Creative Strategy / Editorial / Illustration
THE HILL VETERINARY MEDICAL CENTER
Creative Strategy / Branding(BI) / Signage
PENNY LANE
Creative Strategy / Branding(BI) / Packaging / Signage
Cafe Cconnal
Creative Strategy / Branding(BI) / Packaging / Signage
Nature Collection La plusbelle
Creative Strategy / Branding(BI)
STATION NEO
Creative Strategy / Branding(BI) / Signage
IL BIANCO
Creative Strategy / Branding(BI) / Signage