COMME AESTHETIC

Turning Skincare into Personal Style

COMME AESTHETIC

COMME AESTHETIC is a friendly yet modern aesthetic salon located in Seoul, Korea. Traditional aesthetic salons tend to exhibit a feminine and calm atmosphere. That is why the new visual identity of Comme Aesthetic is a bold, innovative move towards a unique and gender-neutral concept that offers different customers unlimited freedom to choose the ideal products for their skin and style.

Unlike the traditional salons, YNL Design has developed a fashionable and modern identity for COMME AESTHETIC, just like a street fashion brand for millennials, where it is embraced by hip-hop and street subcultures. They want all the customers to feel the new sensations when people get their facial treatment, listening to the lasted hip-hop music with stylish and modern surroundings. YNL Design has tried to execute the overall visual system in a modern and unique aesthetic to appeal to young and hip millennial customers and aestheticians.

YNL Design has developed the whole brand identity, focusing on business cards, name tags, charts, façade, jumpsuit uniforms, etc. based on a slogan of 'It's not skincare, It's your style.' It implies that skincare is a way to present yourself with different styles that show your taste and personality. We have also created unique versions of C motifs, which reflect various personalities and styles of customers. The motifs express the main keywords: Chill, Chic, Creative, Community, Cool, Charming.

























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