3F 17, Seoulsup 6-gil,
Seongdong-gu, Seoul

+82 2-463-7792

ynldesign@naver.com

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2018.10

Dr. Vranjes

닥터 브라네스

  • THE CLIENT

    클라이언트

    Dr. VRANJES's home fragrance diffuser is produced with the essential oil extracted from the highest quality natural ingredients and captures the exquisiteness of a handmade product. Dr. Paulo Vranjes, the founder of The Antica Officina del Farmacista, which continues the tradition of fragrances of Florence, Italy, is devoted to researching and developing products that will provide vitality by reinterpreting the passion for traditional fragrances in a modern sense. The home fragrance diffuser contained in a classic container even gives a sophisticated interior effect of space design.

    닥터 브라네스의 홈 프래그런스 디퓨져는 최고 품질의 천연원료 추출물 에센셜 오일을 사용하여 헨드메이드의 정교함을 담아 만들어지고 있습니다. 이탈리아 피렌체의 향기 전통을 이어가고 있는 The Antica Officina del Farmacista의 설립자인 파울로 브라네스 박사는 전통의 향기에 대한 열정을 현대적 감각으로 재해석하여 활력을 제공할 상품들을 연구, 개발하는데 전력을 다하고 있습니다. 클래식한 용기에 담겨져 있는 홈프래그런스 디퓨저는 공간디자인의 세련된 인테리어 효과까지 부여합니다.

  • THE OBJECTIVE

    목적

    When the parent company of D.I BIZ introduced the Dr. VRANJES brand to Korea, it needed to design promotional materials for marketing and an online advertisement. YNL Design intended to express Dr. VRANJES's classic and premium brand image in promotional materials and online advertisement pages.

    디아이비즈의 모회사에서 닥터 브라네스 브랜드를 국내에 들여오면서 마케팅 홍보물 디자인과 온라인 광고 디자인이 필요했습니다. YNL Design은 닥터 브라네스의 클래식하고 프리미엄한 브랜드 이미지를 홍보물과 온라인 광고 페이지에 표현하고자 했습니다.

  • THE SOLUTION

    해결방안

    YNL Design intended to present Dr. VRANJES's brand story and detailed information in a concise, catchy, and practical design. We visualized the advantages of each product line by highlighting the characteristics and distinctiveness of Dr. VRANJES. We built a visual identity system by carefully selecting phrases, images, and colors to deliver a message to consumers readily.

    YNL Design은 닥터 브라네스의 브랜드 스토리와 상세정보를 간결하면서도 시선을 사로잡는 효과적인 디자인으로 기획했습니다. 닥터 브라네스만의 특징과 차별성이 무엇인지에 대한 부분을 부각시키며 제품 라인별 각각의 장점을 시각화했습니다. 소비자들에게 쉽게 메세지를 전달하기 위해 문구, 이미지, 색상 등 을 섬세하게 선정하여 비주얼 아이덴티티 시스템을 구축했습니다.

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